Unlike conventional branding, which is based on who consumers perceive you are, the recipe for creating a satisfying and lasting brand isn’t about cooking something up to please customers. In this new age of business, successful branding is about enjoying and sharing the true aliveness and character of your culture. In this 18-minute presentation, you’ll learn how to discover and leverage the raw originality and nourishing patterns of your business. That’s where the energy is! We’ll explore emerging dimensions of branding that can set you apart from everyone else and attract conscious customers in what is now a globally connected economy.
Talking points include: • Leveraging the new rules of branding in the connected economy • Tapping into the power and potential of human collectives • Mapping organizational life from birth to greatest destiny • Making the culture-brand connection • Offering more than products to the world
